People have a tendency to want to over-design their website in an effort to make it stand out or look cool. They may add flash animation, sound in the background, and load the site up with large graphics. This is a huge mistake, especially for business-oriented websites. It is much more important to make sure your design is organized in a way that visitors can easily find what they are looking for at a glance. Music blaring out is actually a pet peeve of many internet shoppers, especially if they are surfing at work as many do. You also want to make sure that the text is easy to read. Dark text on a simple light background is the safest way to go.
2 – Respond To Your Visitors Promptly
When a visitor, a potential customer, emails you or fills out your contact form, it is imperative that you get back to them as soon as possible. People always take mental note of how long it takes an online business to get back to them. Even if you are on vacation, you should either have an employee answering the emails in your absence or take your laptop along and answer the emails while your out-of-town.
There is way too much competition out there now for you to let potential clients slip through the cracks because you weren’t diligent enough to follow through.
3 – Engage Your Visitors
If you can turn your visitors into active participants on your website, you will increase loyalty and sales. The simplest way to do this is to add a blog and open it up for comments from your visitors. Advertise your posts in your newsletter and ask for comments. For larger sites, you may want to add a discussion board where your visitors can create their own topics.
Set yourself up on a number of Social Media platforms such as Twitter, Facebook, Pinterest or LinkedIn and conversate/share/inform your customers with high quality answers and content. Also make sure that you have a follow, Fan Page ‘Like” widget or a Pinterest badge on your website so that people can follow you through their favorite social media platform and stay in tune with your progress and updates.
4 – Give Your Visitors a Reason To Come Back
Repeat visitors to your online business will increase sales for sure. You can give your visitors a reason to come back in many ways. For example, you can let them know that once a month you post a one-day only sale. Another example might be to write an article and let the readers know there will be a follow-up next month. Make the topic of the follow-up something that people really want to know.
Just adding quality content on a regular basis is a good way to get repeat visitors.
5 – Do Not Over-Sell To Your Visitors
No one likes a pushy salesperson in a brick and mortar business. Online business are no different in this aspect. People hate to feel like they are being overly pressured to buy something. You can point out the advantages of your product or service but try not to over-sell. Watch out for superlative spammy language too. It will usually backfire on you!