Using The Right Colors For A Successful Brand
What if success in life was as simple as knowing your color wheel? Well, it can be! When searching for success in life, understanding the psychology of colors plays a vital role. In understanding how certain colors affect mood and understanding how people react to colors, a person can convey a thought or idea without saying a word.By using a color as a form of non-verbal communication, we can set the tone for business meetings, dates, or any other social interaction.Below are some of the common energies and properties associated with colors.
Red is the color of energy, vitality, and passion. It is worn by people who strive to dominate everything. It excites the emotions and motivates us to take action. Being surrounded by too much of the color red can cause us to become irritated, agitated and ultimately angry. Too little and we become cautious, manipulative and fearful.
Of all the colors, this one might have the most power!
In advertising, red is often seen in products that appeal to men and is seen in general as a strong call to action. It invites people to react on an emotional level instead of an intellectual level and appeals to a person’s instinct.
The colors above are all the “hot” colors while blue begins the “cool” colors. Blue is a color of trust, a color that shows a sincerity and a connection between people. Its soft nature makes it popular among psychologists and others who want to convey an ease and foster communication. This security also makes it one of the popular colors in advertising.
The color blue encourages people to relax and carefully consider an action (which is the opposite of red and the direct call to immediate action).
Of all the colors, this is the one most associated with growth and rebirth. The color green makes people think of spring time which associates your thoughts to new changes and brand new beginnings. This in turn makes it a good color for a product appealing to “freshness” or a new product line (it is a good color when rolling a re-branding).
It is also good for inspiring the thought of money, making it a useful tool if you are appealing to a person’s wallet to offer value or money saving options.
In advertising, this color symbolizes royalty. It is used by products that want to convey a high-end feel (think, Crown Royal). A brand that uses purple is signifying that it is the top of the line, the best of the best, and deserves to be priced higher for high-end tastes.
If your brand is selling a prestige or luxury lifestyle, this is a great color to choose.
Read about more colors