Jay Z and creative agency Droga5 teamed up to create a BING powered scavenger hunt for this Decoded book and aside from the amazing placement and imagery Jay was kind enough to plug 8&9. We can’t be mad at that
Checkout the book. it’s worth a read but more importantly the campaign is worth studying. Really strong use of viral marketing and new media tactics. Major props to Droga5
Until next time…
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