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Jay-Z Decoded Marketing Is Genius Plugs 8&9 ;-)

by 8&9 Clothing

Jay Z and creative agency Droga5 teamed up to create a BING powered scavenger hunt for this Decoded book and aside from the amazing placement and imagery Jay was kind enough to plug 8&9.  We can’t be mad at that ;-)

Checkout the book. it’s worth a read but more importantly the campaign is worth studying.  Really strong use of viral marketing and new media tactics.  Major props to Droga5

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Until next time…


The post Jay-Z Decoded Marketing Is Genius Plugs 8&9 ;-) appeared first on 8&9 Clothing Co..

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