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An Interview With The Creative Brain Behind New Era

by Ray Figgs

An Interview With The Creative Brain Behind New Era
via complex

Life + Times recently interviewed Dan Ewy, the Creative Director of New Era, and got inside um… his head. At the helm since August, the brief interview asks Ewy what his responsibilities are, the kinds of challenges he faces, and the future of the brand. Here are some excerpts:

On the perspective he brings to the brand…
“I am a big fan of story telling through product and want to make sure when people walk into our stores they see an overall theme for the season. I also want to always make sure my group is not just designing hats, they are designing components of an overall outfit or ‘look.'”

On his inspirations…
” am inspired by New Era’s long history, starting in Buffalo, NY in 1920 as a gentleman’s headwear manufacturer then starting our relationship with MLB in 1934. We have such a rich history as a brand that it would take a book to tell it all. Second, I am inspired by people who love our product. I am constantly tracking our Facebook page and love seeing the passion of people who love our brand.”

On the future of New Era…
“New Era is quickly becoming more than just a headwear brand. We are bringing the same promise of quality and design to other categories (apparel, bags and packs, belts, wallets, cap care) and are providing a complete wardrobe to our fans.”

Check out the full interview HERE

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