Nike has just unveiled the upcoming Nike “2K-Sports” LeBron 11 which will be limited to 2014 pairs worldwide. The sneakers haven’t been given a release date, but certain people earned conformation from playing NBA 2K earning the sneaker being the first sneaker to be available via a game Take a closer look at a few images below courtesy of Nike as well as a break down giving us insight on the sneakers inspiration and game changing release style. Keep it locked here at 8and9.com for more updates on their release and availability.
LeBron James partners with Nike Basketball to create new integration between footwear innovation and next-generation gaming.
Honoring LeBron James’s current NBA2K14 game cover, Nike Basketball created a limited edition 2K14 version of the LEBRON 11. Limited to 2,014 pairs, gamers channeled their inner LeBron James as they competed in the game. The LEBRON 11 is the first-ever physical basketball shoe that could be earned through game play.
EARNED, NOT GIVEN
In order to unlock the shoe, NBA2K14 gamers had to reach several milestones during their in-game journey that included winning 60 games and creating a signature shoe in the Nike Innovation Kitchen within the game. Reaching the milestones took approximately 80 hours.
INNOVATION MEETS INSPIRATION
Driven by performance innovation and inspired by a lion, the LEBRON 11 2K14 features a jungle cat print throughout with a deep red upper symbolizing the heart of a lion. The LEBRON 11 is the lightest and lowest LeBron signature shoe ever, weighing approximately 14.5 ounces in a men’s size 9.
Select winners of MyPlayer mode will receive communication tonight on shipping details and will receive the surprise shoe in the weeks to come.
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