Pen & Pixel churned out thousands of covers in the 90s and early 00s for dirty South artists such as Master P, Ghetto Boys & Lil Wayne, defining the visual style of southern hip hop with its over the top, diamond encrusted covers. They were the ones to invent the term “bling bling”. Noisey follows Shawn Brauch, the founder & head designer, from their rise to success, trailblazing digital desktop publication before anyone, and it’s fall from dirty south fame.